Aerial view of Geneva at dusk, with the Carouge district and the Arve river lit up

01 · Business platform · Field sales

Dialarme

A sales platform designed for the field.

Sector: Security · Field sales
Type: Web & mobile platform
Area: Geneva & French-speaking Switzerland
Expertise: Software, UX, mapping

01Context

Dialarme’s sales teams meet homeowners and businesses every day, from one appointment to the next, across Geneva and French-speaking Switzerland. Their performance depends on one thing: being in the right place, at the right time, with the right information.

02Problem

A field job, office tools.

01
Routes prepared by hand from separate lists and maps.
02
Prospect information scattered across spreadsheets, notes and a generic CRM.
03
Little visibility for management on the real activity of each sector.

03Approach

Start from the field, not the office.

We joined sales reps on their rounds before drawing a single screen. The conclusion: the map had to become the main interface, and the phone the working tool.

Map first

Zones, prospects, route and next stop brought together in one view.

Mobile first

Every common action takes a few taps, between two appointments.

One source of truth

Prospects, visits, meetings and signatures feed the same CRM.

04Design

A dark interface, readable in every condition.

High contrast, colour-coded statuses and a strict typographic hierarchy: essential information reads at a glance, on the street or at the office. Desktop is for preparation and steering, mobile for action.

05Development

A real-time architecture.

A single web application, fast on mobile, connected to a real-time database. Routes and zones rely on the Google Maps API; roles and permissions separate sales reps, sector managers and management.